Coverart for item
The Resource Communication theories : origins, methods, uses, by Werner J. Severin and James W. Tankard, Jr

Communication theories : origins, methods, uses, by Werner J. Severin and James W. Tankard, Jr

Label
Communication theories : origins, methods, uses
Title
Communication theories
Title remainder
origins, methods, uses
Statement of responsibility
by Werner J. Severin and James W. Tankard, Jr
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Dewey number
001.5
Index
index present
LC call number
P90
LC item number
.S4414 1979
Literary form
non fiction
Nature of contents
bibliography
Series statement
  • Humanistic studies in the communication arts
  • Communication arts books
Label
Communication theories : origins, methods, uses, by Werner J. Severin and James W. Tankard, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Scientific method -- Models in science and communication research -- Information theory -- General semantics--a look at encoding -- The measurement of readability -- Measuring connotative meaning : the semantic differential -- Propaganda -- Perception and communication -- Groups and communication -- Cognitive consistency and mass communication -- Beginnings of attitude : change research -- Further developments in attitude change -- Interpersonal communication and the media -- Mass media in modern society -- Newspaper chains and media conglomerates -- The effects of mass communication -- The overall picture
Control code
5171660
Dimensions
24 cm.
Extent
xi, 286 p.
Isbn
9780803812741
Lccn
79016468
Note
Library's copy 2 (SW Writers): Forms part of: Molly Ivins Personal Library Collection. Gift of Andrew Ivins, 2009 (Access. No. 2009-022). Author's inscribed presentation copy to Molly I[vins], June 1980. Item laid in: TNS on Dept. of Journalism, the University of Texas stationery from Werner Severin to Molly Ivins, June 3, 1980 (1 sheet). With dust jacket.
Other physical details
ill.
Label
Communication theories : origins, methods, uses, by Werner J. Severin and James W. Tankard, Jr
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Scientific method -- Models in science and communication research -- Information theory -- General semantics--a look at encoding -- The measurement of readability -- Measuring connotative meaning : the semantic differential -- Propaganda -- Perception and communication -- Groups and communication -- Cognitive consistency and mass communication -- Beginnings of attitude : change research -- Further developments in attitude change -- Interpersonal communication and the media -- Mass media in modern society -- Newspaper chains and media conglomerates -- The effects of mass communication -- The overall picture
Control code
5171660
Dimensions
24 cm.
Extent
xi, 286 p.
Isbn
9780803812741
Lccn
79016468
Note
Library's copy 2 (SW Writers): Forms part of: Molly Ivins Personal Library Collection. Gift of Andrew Ivins, 2009 (Access. No. 2009-022). Author's inscribed presentation copy to Molly I[vins], June 1980. Item laid in: TNS on Dept. of Journalism, the University of Texas stationery from Werner Severin to Molly Ivins, June 3, 1980 (1 sheet). With dust jacket.
Other physical details
ill.

Library Locations

    • The Wittliff CollectionsBorrow it
      601 University Drive, 7th Floor, San Marcos, TX, 78666, US
      29.888873 -97.943078
Processing Feedback ...