Coverart for item
The Resource Political communication in action : from theory to practice, David L. Helfert

Political communication in action : from theory to practice, David L. Helfert

Label
Political communication in action : from theory to practice
Title
Political communication in action
Title remainder
from theory to practice
Statement of responsibility
David L. Helfert
Creator
Contributor
Author
Subject
Language
eng
Summary
"From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step-by-step through the process. The ... text covers both theory and real-world practice; uses examples and case studies to illustrate key concepts; shows what aspects of the process look like when done well, and when done poorly; addresses public affairs and advocacy communication, as well as political campaigns; and explores changes emerging from the 2016 elections. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations."--Publisher's description
Cataloging source
DLC
Dewey number
320.97301/4
Illustrations
illustrations
Index
index present
LC call number
JA85.2.U6
LC item number
H45 2018
Literary form
non fiction
Nature of contents
bibliography
Label
Political communication in action : from theory to practice, David L. Helfert
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Defining Political Communication
  • Managing Crisis Communication: Be Prepared
  • Crisis Communication in the Digital World
  • Conclusion
  • 13.
  • The Ethical Line in Political Communication
  • Spin
  • Propaganda
  • Lies
  • Conclusion
  • The Steps in Political Communication
  • Settings for Political Communication
  • The Washington Political Communication Environment
  • Issue Advocacy
  • Conclusion
  • 3.
  • The Tools of Political Persuasion
  • One Message at a Time: A Rifle Shot, Not a Shotgun Blast
  • Repetition
  • Machine generated contents note:
  • Media Effects
  • Political Framing
  • Congressional Framing Wars
  • Framing Elections
  • Means-End Theory
  • Conclusion
  • 4.
  • Making Political Communication Effective
  • Use Plain Language: Simple, Direct, and Lots of Impact
  • Tell a Story
  • 1.
  • Millions, Billions, and Trillions
  • Make Connections
  • Cognitive Research: How Political Messages Are Received and Processed
  • Research and the Practice of Political Communication
  • Conclusion
  • 5.
  • Political Issues
  • The Role of Issues
  • Issues as Cues
  • Political Pressure and Changing Issue Perspectives
  • Political Communication in Action
  • Issues as Symbols
  • Conclusion
  • 6.
  • Political Research and Communication Planning
  • Political Message Development
  • Targeting the Message
  • Tools of Political Research
  • Using the Right Research the Right Way
  • The Message Police
  • Voter Identification
  • The Origins of Political Communication
  • Major Changes in Voter Identification and Targeting
  • The Future of Public Opinion Research: What's Ahead?
  • Communication Planning
  • Helfert's Easy, Logical Planning Model for Elections, or HELP ME!
  • Conclusion
  • 7.
  • Political Speeches
  • The Purpose and Practice of US Political Speeches
  • The Art of Speech writing
  • Conclusion
  • Contemporary Political Communication
  • 8.
  • Political Advertising and Television
  • TV Remains the Best Way to Reach the Most Voting Adults
  • Television Advertising: Lights! Camera! Politics!
  • Radio: Alive and Well
  • Radio and Television Advertising Costs
  • The Importance of Emotion in Political Messages
  • Visual and Audio Imagery
  • Print Media: Reinforce the Message, Reinforce the Look
  • The Power of Negative Ads
  • Putting the Pieces Together
  • Conclusion
  • 9.
  • Political Communication in the Internet Age
  • Politicians Log On
  • From Block Walking to Data Mining
  • Social Media
  • Mobile Apps: Good News and Bad News
  • The 2016 Presidential Campaign
  • Online Communication: Still Only Part of a Winning Campaign Strategy
  • Online Policy Communication
  • Outline of the Book
  • Online Issue Advocacy
  • Conclusion
  • 10.
  • Communicating Through the News Media
  • The Power Relationship Between Politicians and the News Media
  • Communicating Political Messages to the Media
  • The Importance of Media Relations in Political Communication
  • Opinion in the News Media
  • News Media's Changing Role in Political Communication
  • Conclusion
  • 2.
  • 11.
  • Communication in an Age of Partisanship
  • Partisanship and Political Communication
  • Partisanship and the Media
  • Media Elites and the "Lame-Stream" Media
  • The Impact of Partisanship on American Society
  • Conclusion
  • 12.
  • Crisis Communication
  • Crises Are Inevitable
Control code
992434044
Dimensions
24 cm.
Extent
xiii, 306 pages
Isbn
9781626376809
Lccn
2017018649
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustration
System control number
(OCoLC)992434044
Label
Political communication in action : from theory to practice, David L. Helfert
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Defining Political Communication
  • Managing Crisis Communication: Be Prepared
  • Crisis Communication in the Digital World
  • Conclusion
  • 13.
  • The Ethical Line in Political Communication
  • Spin
  • Propaganda
  • Lies
  • Conclusion
  • The Steps in Political Communication
  • Settings for Political Communication
  • The Washington Political Communication Environment
  • Issue Advocacy
  • Conclusion
  • 3.
  • The Tools of Political Persuasion
  • One Message at a Time: A Rifle Shot, Not a Shotgun Blast
  • Repetition
  • Machine generated contents note:
  • Media Effects
  • Political Framing
  • Congressional Framing Wars
  • Framing Elections
  • Means-End Theory
  • Conclusion
  • 4.
  • Making Political Communication Effective
  • Use Plain Language: Simple, Direct, and Lots of Impact
  • Tell a Story
  • 1.
  • Millions, Billions, and Trillions
  • Make Connections
  • Cognitive Research: How Political Messages Are Received and Processed
  • Research and the Practice of Political Communication
  • Conclusion
  • 5.
  • Political Issues
  • The Role of Issues
  • Issues as Cues
  • Political Pressure and Changing Issue Perspectives
  • Political Communication in Action
  • Issues as Symbols
  • Conclusion
  • 6.
  • Political Research and Communication Planning
  • Political Message Development
  • Targeting the Message
  • Tools of Political Research
  • Using the Right Research the Right Way
  • The Message Police
  • Voter Identification
  • The Origins of Political Communication
  • Major Changes in Voter Identification and Targeting
  • The Future of Public Opinion Research: What's Ahead?
  • Communication Planning
  • Helfert's Easy, Logical Planning Model for Elections, or HELP ME!
  • Conclusion
  • 7.
  • Political Speeches
  • The Purpose and Practice of US Political Speeches
  • The Art of Speech writing
  • Conclusion
  • Contemporary Political Communication
  • 8.
  • Political Advertising and Television
  • TV Remains the Best Way to Reach the Most Voting Adults
  • Television Advertising: Lights! Camera! Politics!
  • Radio: Alive and Well
  • Radio and Television Advertising Costs
  • The Importance of Emotion in Political Messages
  • Visual and Audio Imagery
  • Print Media: Reinforce the Message, Reinforce the Look
  • The Power of Negative Ads
  • Putting the Pieces Together
  • Conclusion
  • 9.
  • Political Communication in the Internet Age
  • Politicians Log On
  • From Block Walking to Data Mining
  • Social Media
  • Mobile Apps: Good News and Bad News
  • The 2016 Presidential Campaign
  • Online Communication: Still Only Part of a Winning Campaign Strategy
  • Online Policy Communication
  • Outline of the Book
  • Online Issue Advocacy
  • Conclusion
  • 10.
  • Communicating Through the News Media
  • The Power Relationship Between Politicians and the News Media
  • Communicating Political Messages to the Media
  • The Importance of Media Relations in Political Communication
  • Opinion in the News Media
  • News Media's Changing Role in Political Communication
  • Conclusion
  • 2.
  • 11.
  • Communication in an Age of Partisanship
  • Partisanship and Political Communication
  • Partisanship and the Media
  • Media Elites and the "Lame-Stream" Media
  • The Impact of Partisanship on American Society
  • Conclusion
  • 12.
  • Crisis Communication
  • Crises Are Inevitable
Control code
992434044
Dimensions
24 cm.
Extent
xiii, 306 pages
Isbn
9781626376809
Lccn
2017018649
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustration
System control number
(OCoLC)992434044

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