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The Resource The rhetorical career of César Chávez, John C. Hammerback and Richard J. Jensen

The rhetorical career of César Chávez, John C. Hammerback and Richard J. Jensen

Label
The rhetorical career of César Chávez
Title
The rhetorical career of César Chávez
Statement of responsibility
John C. Hammerback and Richard J. Jensen
Creator
Contributor
Subject
Language
eng
Summary
  • Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavez's worldview motivated him to work so tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse
  • That identification induced many audience members to support Chavez's agenda for union activism
  • The fact that Chavez had an extraordinarily powerful effect on audiences is well known; how Chavez achieved that effect has never before been explained. Hammerback and Jensen developed a model "to help explain Chavez's startling transformation of some audiences and persuasion of others." By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chavez was able to identify with the character of his listeners
  • The authors also demonstrate Chavez's surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators
Cataloging source
DLC
Dewey number
331.88/13/092
Government publication
government publication of a state province territory dependency etc
Illustrations
  • illustrations
  • portraits
Index
index present
LC call number
HD6509.C48
LC item number
H36 1998
Literary form
non fiction
Nature of contents
bibliography
Label
The rhetorical career of César Chávez, John C. Hammerback and Richard J. Jensen
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [223]-236) and index
Contents
Ch. 1. The Making of a Rhetor and a Movement -- Ch. 2. Chavez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes" -- Ch. 3. The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chavez's Public Address -- Ch. 4. Finding His Message and Forming His Union, 1963-1970 -- Ch. 5. Rhetorically "Working towards Creating the New Man": Chavez Maintains the Movement from 1970 to 1975 -- Ch. 6. The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth -- Ch. 7. Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things" -- Ch. 8. The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds" -- Ch. 9. Conclusion
Control code
38042801
Dimensions
24 cm.
Edition
1st ed.
Extent
viii, 241 p.
Isbn
9780890968086
Isbn Type
(cloth : alk. paper)
Lccn
97032794
Note
  • Library's copy 1 (SW Writers): Purchased, 1998. With dust jacket.
  • Library's copy 2 (SW Writers): Purchased, 2004. Paperbound.
Other physical details
ill., port.
Label
The rhetorical career of César Chávez, John C. Hammerback and Richard J. Jensen
Publication
Bibliography note
Includes bibliographical references (p. [223]-236) and index
Contents
Ch. 1. The Making of a Rhetor and a Movement -- Ch. 2. Chavez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes" -- Ch. 3. The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chavez's Public Address -- Ch. 4. Finding His Message and Forming His Union, 1963-1970 -- Ch. 5. Rhetorically "Working towards Creating the New Man": Chavez Maintains the Movement from 1970 to 1975 -- Ch. 6. The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth -- Ch. 7. Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things" -- Ch. 8. The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds" -- Ch. 9. Conclusion
Control code
38042801
Dimensions
24 cm.
Edition
1st ed.
Extent
viii, 241 p.
Isbn
9780890968086
Isbn Type
(cloth : alk. paper)
Lccn
97032794
Note
  • Library's copy 1 (SW Writers): Purchased, 1998. With dust jacket.
  • Library's copy 2 (SW Writers): Purchased, 2004. Paperbound.
Other physical details
ill., port.

Library Locations

    • The Wittliff CollectionsBorrow it
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      29.888873 -97.943078
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